Public Relations – Bücher, CDs, LPs und mehr

Handbuch der Public Relations

In den vergangenen drei Jahrzehnten hat sich "Public Relations" als ein eigenständiges, zunehmend ausdifferenziertes transdiziplinäres Forschungsfeld etabliert. Dieser Entwicklung trägt die Neuk…

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Anke Oßwald
Public Relations und Entscheidung

Einleitung und Erkenntnisinteresse.- Theoretische Perspektiven: PR und Technik.- Entscheidungen als theoretischer Ausgangspunkt.- Entscheidungen und Kommunikation.- Die Form von PR-Entscheidungen.- Digita…

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Kaspar Silberschmidt
Die Meinungsmacher

Der Begriff 'Public Relations' taucht in der Schweiz erstmals 1948 auf. Von einer 'amerikanischen Errungenschaft' ist damals die Rede. Doch die Geschichte der PR reicht bis ins 19. Jahrhundert zurück, als…

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Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

lieferbar innerhalb 1-2 Wochen

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AI for Public Relations

Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change…

lieferbar ab 26.5.2026.

Buch

AI for Public Relations

Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change…

lieferbar ab 26.5.2026.

Buch

Public Relations in Times of Dissensus

Public relations are entering an era marked by increasing societal dissensus, where shared narratives are breaking down and contentious communication defines the public sphere. This edited volume argues t…

lieferbar ab 5.2.2026.

Buch

Strategic Public Relations in Emerging Economies

This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanation of diverse PR strategies, tactics, and challenges, …

lieferbar innerhalb 2-3 Wochen

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Redefining Public Relations in Emerging Markets

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes tha…

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Edward Bernays,
Propaganda

Edward Bernays (1891-1995) gilt als Vater der Public Relations. Bernays machte nicht nur das Werk seines Onkels Sigmund Freud populär, er bediente sich auch bei der Psychoanalyse und entwickelte auf ihrer…

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J. M. Wilson
Morality in Public Schools, Relation to Religion. A Fragment

Reprint of the original, first published in 1881. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

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Steve Lott
Museum Flack

In the turbulent realm of modern media, where museums often find themselves thrust into the limelight for less than favorable reasons, Museum Flack emerges as an indispensable public relations manual for …

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Andrew Johnstone
Spinning the World

"Spinning the World is the first book to examine the public relations industry's hidden hand of influence on American foreign relations. It is for students, scholars, and general readers interested i…

lieferbar in mind. 4 Wochen

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Steve Lott
Museum Flack

In recent years, museums have found themselves on the front pages for all the wrong reasons. News coverage, once reserved for exciting exhibits or landmark donations, now shines a harsh spotlight on contr…

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Daniel Coit Gilman, John Franklin Jameson
James Monroe in his Relations to the Public Service During Half a Century, 1776-1826

Reprint of the original, first published in 1883. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

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Daniel Coit Gilman
James Monroe in His Relations to the Public Service During Half a Century, 1776 to 1826

Reprint of the original, first published in 1883. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

Daniel Coit Gilman
James Monroe in His Relations to the Public Service During Half a Century, 1776 to 1826

Reprint of the original, first published in 1883. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch

Annika Kräutle
Kreativität von Innovationsteams

Die Publishing-Branche ist angesichts der Digitalisierung, disruptiver Technologien und eines sich wandelnden Verbraucherverhaltens mit erheblichen Veränderungen konfrontiert. Klassische Geschäftsmodelle …

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Marie Herbert
The Bible. Its Influence, its Relations to Republican Government, and its Necessity as a Text-book of Ethics in the Public Schools

Reprint of the original, first published in 1876. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

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Marie Herbert
The Bible. Its Influence, its Relations to Republican Government, and its Necessity as a Text-book of Ethics in the Public Schools

Reprint of the original, first published in 1876. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the pub…

lieferbar innerhalb 2-3 Wochen

Buch